Inner Island SS19 Collection

Inner Island's SS19 collection features keshi pearls. The brand approached me to deliver something creative and directional for their photo and video campaign. I shot, art directed and styled this one - I do that sometimes for smaller clients. Taking inspiration from Vermeer's infamous painting "Girl with a Pearl Earring" the concept was delivered with an inclusive twist on the Dutch master. The collection uses a traditional material in a modern design so the aesthetic needed to be reflective of this. The label is designed and made in Ireland so the art direction draws on local design with Irish linens in clean lines.