InsightBee
A 3-year project focussing on branding design & management for InsightBee, a b2b custom research and analytics app by Evalueserve. InsightBee was the simple way to source high quality custom research and analytics from any device.
The Challenge
The InsightBee team had seen success with digital marketing efforts managed in-house, but was not reaching its full potential in attracting new qualified prospects, and growing monthly recurring revenue.
Approach
Prior to developing a new digital advertising strategy focused on the InsightBee’s growth goals, I worked with the key stakeholders to understand the nuances of its sales cycle including sales stages, qualification standards, target markets, and time to close.
During my time working on branding design & management for InsightBee, we developed and executed a digital and event marketing strategy that focused on the entire marketing funnel, from Awareness through Interest, Decision, and ultimately Action.
Outcome
Creative and content assets, including infographics, brochures, brand-focused events, and videos, were strategically aligned to each stage of the funnel. Pairing these assets with advertising channels ranging from social to paid search to retargeting, we put into motion a strategy focused on moving the user from top to bottom of the funnel in a systematic approach.
“Geoffrey is creative, and came up with some really nice ideas for our marketing campaign. He was able to come up with excellent creatives that helped us stand out in the market. Equally important, he is great to work with – soft spoke, patient to hear ideas with an ability to convey his thoughts effectively.”
– Manuj Madhusudanan, former Managing Director, InsightBee
