Working closely with the blog and social media teams at Jack Wills we scoured the country for top talented individuals who's skills and story would make for captivating content for 'style stories' for the blog. We liaised and negotiated with managers and talent to arrange suitable locations and times to do a street style shoot with them wearing the newest collection in their natural environments. The people we cast ranged from a hoola hoop artist to a stuntman to name a few.