Missouri have been working with Jameson since 2014 as their global below the line agency of record.
When Jameson asked us to help launch a new product line, we created a campaign designed to celebrate the craft, heritage and provenance of the range.
Tapping into the premium craft trend, we encouraged whiskey-lovers to buy better: in choosing quality over quantity, the campaign became an invitation to trade up and spend more on individual purchases.
The “Makers Series” has swiftly become a firm favourite among fans of premium craft whiskey, and established Jameson as an up-to-date brand that combines tradition with modernity.
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