Jimmy Choo | Sunglasses

  • Rose Kapanadze

The challenge Draw were asked to assist in the creation and animation of assets for Jimmy Choo's media campaign featuring Nicole wearing some rather dapper new sunglasses.

Focusing on the product Draw undertook various design routes to share with the client to ensure that the correct message was being conveyed. 
Once the route had been selected the project team worked closely with the media planners and client to ensure that each variation was optimised for user interation. Each variation was then uploaded to Double Click and QA'd then processed for launch amongst the various publications in both the UK and US.