Penhaligon's | E-Commerce
The challenge The famous perfumer was looking to redevelop its e-commerce site to more accurately portray the Penhaligon's experience. It was essential to allow the site to evoke the senses of the fragrances whilst also telling the rich heritage of the brand and the stories of the individual scents.
Approach
By rationalising the navigation, we were able to give more screen space to Penhaligon's sumptuous fragrance. We also wove social content, heritage stories and modern day events throughout the site, to increase engagement and drive conversion.