JOSHUA JAMES (Self Branding)
Branding of my personal visual presence as a designer with physical stationary outcomes.
This self-branding is designed up give me a visual voice which matches my personality and presence. Back in my fine-art days at school, my teachers would always joke my first and middle name always had a great creative ring to it. I went forth with ‘Joshua James’. I want to keep it bold and well-crafted. I used a large heading font which would create impact and a bold appearance. I cut this off the pages as too push back its hierarchy, giving back for the body copy/information. This plays on the envelope as you rip my name apart, as if you are opening into my world. The materials used are all modern and play into the contemporary but professional aesthetics set up.