Keeping up with the Joneses

Our fantastical summer 2016 pop-up event, described by Timeout as "Bizarre and Imaginative". Created in association with Whirlpool and Bang & Olufsen

The creative challenge
Whirlpool came to the Meredith Collective ready to redefine what their brand meant to millennial homemakers. A notoriously difficult target market to woo with white goods, we set about creating a series of events that redefined Whirlpool and delivered sparkling results. 
With the launch of new lines in washing machines and kitchenware, Whirlpool had ambitions of increasing market share from 2% to 6% in two years

“At first it might seem like the brainchild of Willy Wonka but this playful pop-up is strictly for grown ups. With edible vodka toothpaste and large-scale pillow fights, this immersive event - centred on the theme of domesticity - will appeal to all your senses.” 
— Vogue UK

Keeping up with the Jones was an ambitious dream which the Meredith Collective delivered beyond expectations. Imagining, designing and producing a fully immersive, retro-style home, fully packed with surprises and fully stocked with Whirlpool’s latest product lines. 
Set across several rooms, consumers were led through a series of fantastical rooms revealing a fabulous disco launderette, a feather-filled pillow fight and zen garden. 

A food and drink adventure of wild and wonderful creations from Mrs Jones' secret recipes, cocktails were served in detergent bottles and macaroon dishwasher tablets delighted the taste buds.

A washing powder snow storm, a disco laundrette and a zen garden with sixth sense meditation zones? It’s all going on in the Jones family home.

Report

Companies

W
Whirlpool EMEA
Bang & Olufsen
- Music

Keeping up with the Joneses

Companies

Whirlpool EMEA

Bang & Olufsen

Skills

Create new list with Nyetimber Manor Terrace

Create new list with Nyetimber Secret Garden, Rosewood London

Create new list with The World's First Tampon Macarons

Share your new project

Create new list with Keeping up with the Joneses

Whirlpool EMEA

Bang & Olufsen

Skills

We use Cookies

About Cookies