Keeping up with the Joneses

  • Meredith O'Shaughnessy
  • Hannah Jones

Our fantastical summer 2016 pop-up event, described by Timeout as "Bizarre and Imaginative". Created in association with Whirlpool and Bang & Olufsen

Keeping up with the Joneses by Meredith O'Shaughnessy
The creative challenge
Whirlpool came to the Meredith Collective ready to redefine what their brand meant to millennial homemakers. A notoriously difficult target market to woo with white goods, we set about creating a series of events that redefined Whirlpool and delivered sparkling results.
With the launch of new lines in washing machines and kitchenware, Whirlpool had ambitions of increasing market share from 2% to 6% in two years
“At first it might seem like the brainchild of Willy Wonka but this playful pop-up is strictly for grown ups. With edible vodka toothpaste and large-scale pillow fights, this immersive event - centred on the theme of domesticity - will appeal to all your senses.”
— Vogue UK
Keeping up with the Joneses by Meredith O'Shaughnessy
Keeping up with the Jones was an ambitious dream which the Meredith Collective delivered beyond expectations. Imagining, designing and producing a fully immersive, retro-style home, fully packed with surprises and fully stocked with Whirlpool’s latest product lines.
Set across several rooms, consumers were led through a series of fantastical rooms revealing a fabulous disco launderette, a feather-filled pillow fight and zen garden.
Keeping up with the Joneses by Meredith O'Shaughnessy
A food and drink adventure of wild and wonderful creations from Mrs Jones' secret recipes, cocktails were served in detergent bottles and macaroon dishwasher tablets delighted the taste buds.
Keeping up with the Joneses by Meredith O'Shaughnessy
A washing powder snow storm, a disco laundrette and a zen garden with sixth sense meditation zones? It’s all going on in the Jones family home.
Keeping up with the Joneses by Meredith O'Shaughnessy

Meredith O'Shaughnessy
Experiential Wizard and Creative Director
Hannah Jones
Graphic Designer and Illustrator