What is Kopparberger
An authentic campaign to target festival goers through the popular combination of a sweet cider and a juicy burger.
INSIGHT
Festivals often take ownership over alcohol consumption, so food locations do not sell both alcoholic beverages and food in a single location.
SOLUTION
Kopparberger will unite the flavours of fruity ciders with a classic BBQ burger. Housed in an inventive, Swedish themed pop-up experience.
TOUCHPOINTS
Instagram will gain a themed filter celebrating combinations of colours and fruity stickers. Packaging will be enhanced to take advantage of the meal combos, for practicality and recyclability.
View full presentation presented at Coley Porter Bell
Year: 2018
Categories: Advertising
Award: SHINE (Coley Porter Bell) - Kopparberg Brief
