Kopparberger

  • Jacob James
Kopparberger by Jacob James

What is Kopparberger

An authentic campaign to target festival goers through the popular combination of a sweet cider and a juicy burger.
Kopparberger by Jacob James

INSIGHT

Festivals often take ownership over alcohol consumption, so food locations do not sell both alcoholic beverages and food in a single location.
Kopparberger by Jacob James

SOLUTION

Kopparberger will unite the flavours of fruity ciders with a classic BBQ burger. Housed in an inventive, Swedish themed pop-up experience.
Kopparberger by Jacob James

TOUCHPOINTS

Instagram will gain a themed filter celebrating combinations of colours and fruity stickers. Packaging will be enhanced to take advantage of the meal combos, for practicality and recyclability.
Kopparberger by Jacob James
Year: 2018
Categories: Advertising
Award: SHINE (Coley Porter Bell) - Kopparberg Brief

Jacob James
Graphic Designer