Client
Kurve, an Electronic Point of Sales system provider launching in the food and drink sector.
Brief
To create a brand identity that was clean and contemporary, working with the themes of technology, innovation, and the ease of ordering their system provides customers.
Solution
After initially pitching 3 different routes, the client decided on the creative concept ‘Order Easy, Eat Happy’ , that references how when using the Kurve EPOS system, food and drink outlets can provide a frictionless service, resulting in happy customers and successful business.
Logo
The font Karlo was used for the word mark as it is modern and clean as requested by the client, and also comes across as friendly due to the the curves and roundness. The ‘U’ has been substituted with a shallow curve, as a visual nod to the name ‘Kurve’ but also as a suggestive smile which links back to the creative concept.
Colours
I chose a bright orange as the accent colour due to its positive tone, and paired it with a slate grey and white in order to ensure the visual identity was still grown up and corporate. It was important that colours balance out the ‘cuteness’ of the logo to avoid the brand being too playful.
