Last Call

A proposal design for the Napier Degree show, the idea revolves around the concept of a ‘last call’ in a pub or bar; it is to reflect class 2020’s last time at Edinburgh Napier. The synonymous object with this term is the bell that is rung; this will now be the call to action to attend this years show. A custom typeface was designed - inspired by the shape of the bell - to give the show ownership over brand material. The typeface is a functional design that the client can use on additional content if they so require. Brand photography was also created showcasing the bell and a custom cocktail ‘Mr Napier’ to promote the opening night event where a bar would be established.