Maximilian Mills: identity design for a game developer Branding for a game developer who required an identity for future job opportunities, the client specialises in destruction physics. For his final year university project the client created a series of walls that the player can destroy. To create the cracks in the walls the client used a voronoi diagram to fracture the objects. This theory became the core graphic element for the identity, using a wall like shape fractured to represent his work. The wall is based on the A’s in the client name to create a visual link between the brand marque and typography.