Lego, Hidden Side

  • James Barnes
  • Robyn Clarke
  • Carina Pereira-Garcia
  • Aarron Taylor

‘Spooky themed product launch event’

A spooky Halloween experience to bring to life LEGO’s new augmented reality powered product, Hidden Side. In the fictional town of Newbury there are hidden ghostly goings-on that can only be seen by using a phone or tablet to reveal the other dimension.

The experience we created was all about getting kids to play with the product and engage with the augmented digital world. We had lots of staff on-hand to manage multiple product displays, the digital game, AR photo booth and give out amazing LEGO goody bags.

Project Tags


  • LEGO Group logo

    LEGO Group

    • Education & Research
  • S

    Smyths Toys