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Lidl

  • Liam Thomas
  • DC
We were tasked launching the brand in social to deliver everyday content and campaigns that would appear surprising different rather than price led. We created a brand world, Bold Simplicity, where products are front and centre while being framed with bold colours and surprising copy. My role in this project was as lead designer and setting the art direction.
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Skills

  • Art Direction
  • Digital
  • Design
  • Creative Direction

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