LIDL GB Colour Changing Magic Gin for Anno Distillers

  • Rob Cursons

Blueberry & Strawberry Colour Changing Magic Gin. This limited edition flavour was popular at Anno's Bluewater pop-up shop before being pitched to LIDL GB. The product was selected for sale on shelves in England & Wales for the LIDL British Gin Festival 2021. I designed the branding and created label artwork, drawing on a retro feel with bubblegum colours, representing the sweetness and flavours of the gin. The magic comes from the gradual change in colour from an attractive blue/purple to soft pink when the pH changes with the addition of tonic water or lemonade. Available while stocks last.

Project Tags


  • Lidl UK logo

    Lidl UK

    • Retail
  • A

    Anno Distillers