Logo Design - LSBU Occupational Therapy Society

The London Southbank University contacted us to rebrand their Occupational Therapy Society. The existing logo needed an update and the graphic elements that made up the leaves became unrecognisable at small scales. The client wanted the tree to remain as a focal point, whilst including a human element to the new logo. The Society is driven by its inclusive, fun and friendly nature. The client also wanted to promote elegance and strength within the logo design. We created a new logo with a round shaped tree and a woman resting alongside it, promoting the inclusive nature of the Society. The easy to reach fruit evokes accessibility, inclusivity and achieving goals. The branches show that occupational therapy can support students in their growth and follow their own path.