London Underground Web Directory

I am currently working with a small marketing & establishment group that aim to generate business for its key members and subscribers.

The client is looking to build a web directory that serves the purpose of indexing web pages/articles on different categories (people, brands and businesses) in and around the London borough.

As the build is developed the site will become more SEO friendly making it easier for web crawlers to pick up content from each sub-category.

After a few, brief meetings I was given creative freedom to conjure a design for the project.

In terms of web functionality, design and navigation, each category (person, brand or business) will stand as an underground tube line (i.e. Northern line, Jubilee line) with each station representing each category's sub-section.

Currently under development, I am working on a design that I believe is suitable for the name and concept of the groups vision; hoping to find a way to work around copyright of imagery.