You’d have thought these kinds of cracks would have made them a hot topic among their peers, but there was no instant gratification to be had in the reactions of their classmates. Back when they started sharing their tunes, electronic music had barely touched the mainstream. “Electro music wasn’t known,” says Adam. “It wasn’t cool. We weren’t in an indie band, so everyone was like ‘what is this tripe?!’”
Bondax attribute a lot of their success to timing. I realise halfway through our interview that I’m the same age as George and Adam, but how many of us 24-year-olds can claim to have travelled the world and been signed a major record deal straight out of school? Being one of the first artists to develop a reputation in their genre, and utilise SoundCloud and Myspace, was key. Looking back on their earliest songs, George can’t believe (in his words) quite how bad they were. “But we were making it at a time when no one else was making it.” Adam shares this same sentiment: “That’s one of the key things to our plight, just being there early. And then when it was kind of cool, we’d already been around for a bit.”
The early days of their career were a whirlwind. Adam tells me that their aim from the start was to be underground DJs and play small club shows on the weekends. “Dark Sky were like our heroes, we just wanted to be like those guys. Then we got on BBCRadio 1. It was never our intention”. They share with me stories of them starting out, excitable (albeit naïve)16 year olds, totally unaware of the risks involved in the music business. Adam summarises this period of time in a sentence, “[It was] just us and all our friends against the world, in ibis hotels.” They recall once travelling down to London and booking a room in a bedsit in Walthamstow with no more than £20. They paint the scene vividly: “when we get to our room, the door is already open, we had one room with a bunk bed, and we’re sharing the bedsit with a group of builders.” They were so freaked out at the time that they barricaded themselves in with a chest of drawers and a bookcase, with no choice but to wee out if the window. “That was the beginning of our careers!”
Bondax may have spent many years in the game so it may come as somewhat of a surprise their upcoming album Revolve is their debut. Their recent quiet period was also a difficult one, characterised by incidents like having a laptop containing their entire body of work stolen in Bulgaria and needing to start from scratch, and being in a sticky relationship with their record label. It’s a tale as old as time; making hits for the money-men, versus writing music you actually like. For the duo, there was no question except to stick to their guns, start afresh and keep their creative integrity intact. This decision ultimately moved them towards set-ting up their own record label, Justus Recordings, and heading back to their hometown to record their longer project. The result? A coming-of-age record inspired by the different genres they’ve come into contact with across the globe, experimenting with bossa nova rhythms, classical piano and jazz - oh, and a 40-piece orchestra - Bondax have finally found the freedom that they once craved, and they’ve learnt how to play it precisely to their tune.
With their feet set deep in their own self-styled genre of ambient, romantic melodies, their album is significantly less clubby than their older stuff; oozing out soulful vocals, a silky smooth baseline and that all important funk that we fell in love with their track, ‘Neo Seoul’. It’s a far cry from their previous hits like ‘Baby I Got That’ and ‘Gold’ - but that’s just fine as their new album retains all that feel- good, soaked-in-sun nostalgia but now with such a diverse, instrumental line-up and a certain sexiness that listeners won’t want to turn away from. George tells me, “we kind of refer to the last stuff we did as ‘plastic music’, but the album’s made of real... It’s kind of come from both our mind and our heart, as opposed to just our brain.”
The twosome seem pretty concerned with placing context and depth into their music for an electronic duo; a genre that can often be taken purely on face-value. “I think we both don’t see the point if it doesn’t have any feeling”, says George. The drummer on their new album is one of their good friends from home, and they claim that without their producer, they would have never have made it at all. With all the lessons learned from riding the choppy waves of their career so far and the type of collaborative music they produce, it is loyalty that has kept them afloat. “Loyalty is a big thing in our music. I think that it runs true the whole way through the album” says Adam. “And our real role is to direct people, and you can only do that if you trust each other.”
Our conversation spins off into wild and unwitting territory, from the Noam Chomsky George is reading, to Ryan Gosling’s performance in Drive, to how to not be awkward in vocal booths. At some points, it’s more like Bondax are interviewing me, on my literature degree and my thoughts regarding space travel. Perhaps it’s because they don’t need to fret over their future now that they’re entirely at the reins. What they are sure of, though, is the intention to transfer their wisdom onto other fresh-faced talent and give them a platform with their label - and they’re enthusiastic about the idea of one day writing a score to a sci-fi movie. But for now, it’s all about putting out the album they’ve been pining after for years and enjoying the payoff that is so rightfully theirs.