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Lotus - Theory 1

  • Martin Swift

LOTUS - THEORY 1 Collaborating directly with Lotus Cars and the in-house Visualization team, we brought to life an epic film for the launch of Theory 1, Lotus’s first concept hypercar, embodying the company’s new design manifesto. This project was executed alongside Lotus’s senior designers and the strategy and marketing departments, working seamlessly with a team of Unreal Engine artists, CGI experts, global filmmakers, and sound designers to create a truly immersive experience. CLIENT | Lotus Cars PRODUCTION | Lotus Design & Visualization team HEAD OF VISUALIZATION | John Bulmer EDITOR | Nick McCahearty MUSIC & SOUND DESIGN | Wojtek Frycz

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