#Lovescotch

A worldwide celebration of scotch through music, art, food and plenty of whisky of course! A common misconception is whiskey appreciation is a stuffy, stodgy or boring affair. Whiskey has long been associated with a sense of class, status and wealth. However, millennial drinkers are now looking to break that association. On International Scotch Day on 10th February 2017, leading alcohol company Diageo hosted multiple events across the world. Being in charge of designing the branded deliverables, we conceptualised and executed the #LoveScotch event for the Indian market where we raised our glasses with global icon Freida Pinto. The aim of this project was to appeal to the millennial audience through communication platforms used by them and immersive experience at the event using a visual language that adheres to them as well as the company.