M&P Shop-in-Shop

  • Michael McPheat
  • Jimmy Ginn

Mamas & Papas / Concept / Dalziel & Pow To create a shop in shop offer that hooks new parents into the M&P brand right at the start of their journey. The existing design concept was developed to work in a completely modular format so that it could change in scale depending on the footprint in store. Inspired by industrial framework and scaffolding, the aesthetic was updated by using clean, contemporary materials and soft colours