The need was to move off Amazon’s platform and overhaul Marks and Spencer's online presence in order to better appeal to consumers and reflect changing browsing and shopping habits. The new website was a key part of their plan to transform from a traditional British retailer into an international, multichannel retailer.
Strategic developments such as a stronger focus on editorial fashion and lifestyle guidance, with the aim to inspire and help customers with a clear style point of view and compelling editorial content. The new Style & Living section offers daily updated content from a dedicated editorial team, as well as celebrity and guest editors.
Role: Lead Design + Art Direction