MA Custom wigs is a company that hand creates natural hair wigs for religious purposes and for cancer sufferers.
I was asked to project manage and art direct a photography shoot for the start up campaign of the models and wigs. I also directed the shoot as well as being the photographer on the day.
We were aiming for a fun and vibrant look for all ages to make the wigs look appealing to a range of people, so we scouted models that were between the ages of 21-55.