Made To Send - Branding bootcamp, packaging, presentation design and Squarespace website design and build
Project Overview Studio 77 was brought in to completely overhaul Made To Send with one of our intensive branding boot camps, as well as creating a fresh new website. Made To Send provides full service gifting experiences, sourcing, styling, packaging, and sending gifts for their clients. The end result was the creation of a comprehensive brand and roll out of design assets to set Made To Send apart from the competition.
The Brand + Packaging
We created a new logo fusing the first letter of the brand name with an envelope (affectionately known as the M-velope) and built luxury print assets from there. The logo was dissected and repurposed to create tags and seals for the packaging, and patterning for packaging interiors. Tags and ribbons are also styled to end in the M to add a sense of luxury across the brand's physical assets.
We used simple handwritten fonts to give all printed items a personal touch. The handwritten text is rendered in gold foil on business and postcards to ensure a sense of luxury permeates the brand at all touch points. Online, we used a clear and spacious font to create a crisp, premium feel.
A colour palette centred around charcoal, navy, and gold was created to ensure the brand felt premium, and also remained gender neutral. We also crafted a custom Photoshop presentation deck.
The Squarespace Website
For Made To Send’s website, we kept things simple for sophistication. The website’s navigation was stripped back, with only four sections. We segmented services by purchase intention - bespoke, corporate and weddings to distinctly differentiate their customers and make user navigation easy.
“Working with Studio 77 has been a great experience and of great value to us. Ruby has a brilliant understanding of every element in branding which makes working with her so beneficial. We are so pleased with the designs. It has been great working with such a friendly team with amazing skills who are happy to give their all to ensure the client is extremely happy.”
-Jade Ajiboye, Founder + Creative Director
The Result
We consolidated the end result of the rebrand in a comprehensive set of brand guidelines, covering everything from logo lockups to print specifications. These tools were created to keep our friends at Made to Send on top of their brand and give it the breathing room to grow as their business expands.
