Magners Original Sessions

The Original Sessions promotion was a summer roadshow style event that was to take place in 10 key venues in 3 major cities nationwide. The event was to inject a little ‘Original Cool’ back into the brand by using large well known venues, such as the Vibe bar on Bricklane and the Custard Factory in Birmingham. The events mainly took place in large pubs with big outdoor space / beer gardens, and so the creative had a secret garden theme. From that, the garden gate was born and was used as a focus for all promotional material.