Making the Arts University Bournemouth(AUB) Campus global with AR

We were tasked with putting the AUB university campus at the heart of AUB’s recruitment campaign. We know that once visited in person, the likely hood of application increased. The goal was to package AUB and deliver on a global scale. AUB AR was born containing a virtual campus map, 360 panoramic photography and student work including course videos. I lead the UX and UI design of the application with Technical and Creative partners No Ghost. We worked out how to create the best contrast for interactive elements on a 3D map which had a number of moving parts while keeping the application on brand and visually related to the larger campaign. One of the key challenges was delivering the menus attached to hot spots and how we keep the map in view but still allow maximum area for content and touch.