Martini Time

Martini has always been glamorous, however the drink lacks relevance with younger audiences. The challenge is to create an experience to highlight the importance of spending time with friends, celebrating Martini’s campaign ‘Lets Make Time’. Martini’s unique blend uses herbs and botanicals from all around the world. This campaign brings these countries closer to the consumer with a number of pop-up bars. Each bar is unique to the country the ingredients originate from.