Massimo Vignelli

The brief for this project was a to produce a poster based on your appreciation of a designer for a gallery event. The designer in question was Massimo Vignelli. A designer whose philosophy was centred around the modernist movement. His approach to design made him a one of the greats, his quotes at times surpassing the man himself.

My approach to this was to create a poster that represented him as much as possible or at least his style, as if he was designing it. The typeface, graphical elements, colour, layout and style all defining of how his work looked.

The booklet was a continuation of this, but also listed his Tangibles and Intangibles. These were his 'rules' of graphic design that can be found in The Vignelli Canon.

Team Credits

Richard Thorley

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