Max Factor Facefinity Foundation pop-up @ Waterloo Station 2019

  • Sophie-Amber Roberts
  • Suzie Shehab
  • Tanya Dennis

To celebrate the relaunch of Max Factors no.1 foundation - Facefinity, we created an immersive pop-up tunnel designed to bring the products strap line of: 'Touch Proof. Shine Proof. Life Proof' to life by splitting the tunnel was split into 3 X sections. The first of which featured suede clad walls and a product display wall for bespoke colour matching by our Max Factor MUA's all designed to represent the luxurious touchable product benefits of Facefinity. The second layer was designed to resemble 'Shine Proof' for this we installed ticker tape featuring scrolling brand text which acted as a backdrop for the consumers to take photo's using our beauty ring GIF booth. In the last section of the tunnel we created larger than life Facefinity foundation bottles as well as a balloon archway with embedded screens displaying brand content.