McLaren Artura launch

  • Tom Newman

HMX created three films and a configurator to help launch the new Artura supercar. The tease video built excitement pre-launch, while the reveal eventually showed off the new design on social media and to the press. The engineering film dived under the chassis to get close to the all-new twin-turbocharged V6 hybrid engine and redesigned carbon fibre monocoque. HMX's configurator lives on the McLaren site, giving clients the chance to tweak and explore the Artura's different finish options.

Tom Newman
Freelance Director & Creative Director