MemoRoise

  • Tamara Lau

The invention and creation of a board game concept, testing and enhancing; spatial, verbal and visual memory in response to a brief assigned by Hasbro Inc., D&AD. The ocean is home to many of the smartest animals in the world, including dolphins, porpoises, orcas and octopuses. The name ‘MemoRoise’ is inspired by porpoises and merges the topic of the game; memory, with the theme of marine life. The aim was to capture the exhilaration of play and also to simultaneously integrate a learning experience in an enjoyable, energetic and exciting manner.