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Mercedes-Benz - How To

  • Harry Bainbridge

Developed strategy and creative, and led activation of Mercedes-Benz' 2019 fashion campaign How To. Since 1886, Mercedes-Benz has driven innovation on and off the road. Inspired by this journey, we brought together Lena Waithe, Samuel Ross, Rina Sawayama, and Jazzelle Zanaughtti to drive their own innovation and learn something new.

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