Mercedes-Benz | Virgil Abloh

Project Geländewagen is a collaborative project to create a unique design piece from an iconic car model: the Mercedes-Benz G-Class. The project sees Virgil Abloh work with Mercedes-Benz Chief Design Officer, Gorden Wagener - the two creatives each known as leaders in their respective fields. This marks the unification of two worlds: fashion and art with automotive. The objective is to push the boundaries of each respective creative realm and reimagine the luxury landscape. Services: Strategy, Campaign Management, Creative Direction, Communications Strategy