2018 marks the 350th anniversary of science and technology company Merck. To celebrate this milestone, and promote the “Always Curious” campaign to B2B audiences, we depicted curiosity as the driving force behind science and technology.
“Only the curious have something to find”. Released in the lead up to the World Economic Forum, Merck reminded key business leaders of curiosity’s role in driving innovation.
Credits
Client: Merck
Agency: Fork Unstable Media GmbH
Creative Direction, Copy: Paul Taggart
Concept: Laura Zabel, Cynthia Hormann
Art Direction, Illustration: René Zimmermann
Artwork: Maret Sager
Account Lead: Carl-Jochen Reinhardt
Companies
Merck
- Non Creative Industries
