Merck – Curiosity Code

  • Paul Taggart

An interactive film invites scientific audiences to crack the Curiosity Code

To promote the findings of the Merck "State of Curiosity" report, we teamed up with scientist and curiosity researcher Dr. Carl Naughton – inviting science and technology audiences to crack the Curiosity Code.
On an interactive microsite, users attempted to crack the code–using insights from the Merck State of Curiosity Report.