Merrell 1TRL - SS21
Tiring of reality, unwilling to sit still, we make a conscious choice to depart from the well-trodden track.
Inspired by the poetry of celestial jazz composer, Sun Ra, we created a launch campaign for Merrell 1TRL’s Spring/Summer 21 collection. Shot by Liam MacRae, the campaign depicts a group of individuals re-energising themselves in nature. Embodying the exploratory design of the footwear collection by showing another dimension of the trail.
Music Score: @jiin.333
Wardrobe stylist: @gibby.e
Casting Director: @g.0liver
Art department: @lethargic_disco
Photo assistant: @justinsarinana
Stunt driver: @trevorcroft
Location: Carnevale and Lohr Stone yard
Great work everyone involved!