Meta - Flex, Naija

  • Tom Kavanagh

Meta wanted to bring the metaverse to Lagos. I worked along side creative agency Metallic to get Nigerian creators to “flex” in the metaverse for the first time together. In Nigerian culture, the term ‘flex’ can mean many things, but ultimately it’s about expression and collective enjoyment. I wanted to celebrate this and show Nigerians how to take their flex to another level.

Flex Naija was an immersive concert starring top talent Cruel Santino, Ayra Starr and Teni the Entertainer and a showcase celebrating African creators across many disciplines, from music and tech to fashion and comedy. Our team created the visual and interactive content for the event, immersing attendees in the artist’s world within the metaverse using augmented reality as a medium.
The project included content creators such as Mark Angel, Josh2Funny, Ayomidate, Miss Techy and Tolu Bally. The campaign ran across multiple channels including OOH, digital, radio and social.