Millennial Pink Heinz Ketchup
D&AD New Blood Entry 2019 - Celebrate 150 years of 'It has to be Heinz'
I researched into millennial pink and noticed it is everywhere without you realising. It is nostalgic and calming, it is neither too girly nor too boyish and it has been around for a while but is still current. I noticed all of these things were similar to Heinz Ketchup. I began thinking how words used by millennials could shape my idea.
Milliennial pink is a colour that is everywhere and incredibly popular with the younger generation. It is a relaxed, calm colour that is both sophisticated and nolstalgic. I chose to colour Heinz ketchup millennial pink as a limited edition product. It would appeal and excite the younger generation and keep them enjoying Heinz ketchup as they grow older.
Resturants will transform a table or seating area to millennial pink. The public will then be able to be seated
in these spaces to experience pink ketchup and take aesthetic pictures for social media.
Heinz’s social media will also experience a pink makeover. Appealing to the vast amount of millennials who currently use the social media platforms and attracting them to the new limited edition product.
