Mini Boden x Roald Dahl

  • Emma Goodman
  • Georgie Lord
Identity and design of a campaign to promote a limited-edition Roald Dahl range. This ran across all customer-facing channels including print, email and digital, as well as assets for a press event in New York. The main objectives of the range were to create buzz around the Mini Boden brand as well as to engage with and recruit new customers.
Mini Boden x Roald Dahl by Emma Goodman
Mini Boden x Roald Dahl by Emma Goodman
Mini Boden x Roald Dahl by Emma Goodman
Mini Boden x Roald Dahl by Emma Goodman
Mini Boden x Roald Dahl by Emma Goodman
Emma Goodman
Freelance Graphic Designer
Georgie Lord
Senior Photographer, Stop-Motion Animator & Content Producer