Mini Boden x Roald Dahl

  • Emma Goodman
  • Georgie Lord
Identity and design of a campaign to promote a limited-edition Roald Dahl range. This ran across all customer-facing channels including print, email and digital, as well as assets for a press event in New York. The main objectives of the range were to create buzz around the Mini Boden brand as well as to engage with and recruit new customers.