Mini Superstyles

We created a 'top trump like' campaign within our 'inspire me' section on the website to showcase different outfitting ideas depending on the weather. We showed hero pieces to wear now, layer later and treasure forever (or pass on to a sibling). This worked well for all markets. Swiping left gave you ideas what to add for cooler weather days and swiping right gave you outfitting ideas for warmer weather.