Swing into Spring with Mini Boden 10

A concept to showcase 10 new and exciting products for Spring. Each product had its own personality which we brought to life with illustrated numbers. Our Mini models literally swing into the new season wearing our top 10 designs. Every shot has the cohesion of the backdrop and swing so all the attention’s on the product and the momentum of our children. Copy focuses on the unique features and benefits of each product. This went into print, online and retail.