Fashion Innovation Agency at London College of Fashion (FIA) are experts in working with emerging technologies to help designers and brands change the way they make, sell or show their collections. They facilitate connections and developments with partners, pushing the boundaries of what we can achieve digitally.
Steventai, London College of Fashion's FIA, ILMxLAB and The GREAT Britain Campaign showcased the global debut of #LiveCGX - an immersive fashion showcase with LiveCGX Technology as part of London Fashion Week.
Held at the Foreign and Commonwealth Office, King Charles Street, the presentation used models, digital augmentation and motion capture technology to transport guests to the streets of Macau. A CGX model joined the cast on stage through a realtime screen, and as she bowed to the audience her outfit changed. This collaboration marks the culmination of a 2-year exploration between FIA and ILMxLAB for the potential application of immersive technologies within the fashion industry.
The images below are of two FIA projects; the first is a partnership with Nokia and design duo Fyodor Golan for London Fashion Week, to create the world’s first interactive skirt made up of Nokia Lumia 1520 smartphones. The second is for Richard Nicoll's London Fashion Week LED Tinkerbell dress, created by Studio XO and facilitated by Fashion Innovation Agency. Head of Fashion Innovation Agency, Matthew Drinkwater, says:
“ This project is a stepping stone to designers genuinely using hi-tech materials within their collection as a matter of course, an integration that is seamless without standing out as the ‘jarring tech-piece’. We want to bring style and fashion to the wearables arena.”