After the general re-branding excercise, Momart required a revamped, fresh and modern website. From the business perspective we needed the website to quickly and easily convey the brand message and service offering of the company.
We have set on a very visual style where images are the central point of focus and illustrate where and how Momart's services fit within the broader art industry supply chain. We also had a requirement to embed multiple langualges to accurately convey our messaging to the selected regional markets we work with.
Refreshing the copy was a key part of the website revamp. To appeal to a broader market, the website text needed to be less wordy, less technical and more straightforward with direct calls to action scattered across each page. Adding a case study section allowed Momart to showcase some of the larger art projects the company worked on and was proud to share.
From the marketing team's perspective, it was important to develop and include an intuitive and esay to use CMS tool to give the team the freedom and flexibility of changing and updating the website on a regular basis.
An easy to populate news section allowed the company to communicate and inform their key audience about the its services and share updates on projects Momart works on at any given time. The news section links directly with the company's social media channels to further distribute the core messaging across potential new audience.
The refreshed Momart website uses the latest web technology, is responsive and compatibile with all major web browsers and operating systems. It can be easily accessible and comfortably viewed on desktops as well as tablets and mobile devices.
As a project manager for the Momart website re-design, I have been involved in the entire process from agency selection, to design and development stages, stakeholder approvals, through to the launch of the website.
I have specified the website requirements and written the agency brief, defined the tone of voice, written the final copy, comissioned and selected photography, and populated the page with the final content.
Design: K4 Creative
www.k4creative.com