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Momart Ltd | Website Design and Development

Website re-design for a fine art logistics provider
After the general re-branding excercise, Momart required a revamped, fresh and modern website. From the business perspective we needed the website to quickly and easily convey the brand message and service offering of the company.
We have set on a very visual website style where images are the central point of focus and illustrate where and how Momart's services fit within the broader art industry chain.
We also had a requirement to embed multiple langualges to accurately convey our messaging to the selected regional markets we work with.
Refreshing the copy was a key part of the website revamp. To appeal to a broader market the the website text needed to be less wordy, fairly non-technical and straightforward with a very direct call to action.
Adding a dedicated and visual case study section, despite the strict confidentiality rules, allowed Momart to showcase some of the larger art projects the company worked on and was proud to share.
An easy to populate news section gave the marketing team a powerful tool to communicate and inform the key audience about the company's offering and give updates on projects Momart works on at any given time.
The news section links directly with the company's social media channels to further distribute the core messaging across potential new audience.
From the marketing team's perspective, it was important to develop and include an intuitive and esay to use CMS tool to give the team the freedom and flexibility of changing and updating the website on a regular basis.
The refreshed Momart website uses the latest web technology, is responsive and compatibile with all major web browsers and operating systems. It can be easily accessible and comfortably viewed on desktops as well as tablets and mobile devices.
As a project manager for the Momart website re-design, I have been involved in the process from agency selection, to design and development stages, stakeholder approvals, through to the launch of the website.
I have specified the website requirements and written the agency brief, defined the tone of voice, written the final copy, comissioned and selected photography, and populated the page with the final content.
Design: K4 Creative

Project Tags

  • Website Design
  • Website Development
  • Website Creation
  • Project Mangement

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