Monkey's Ice Bucket Challenge - PG Tips

  • Dai Roberts
  • Alexandra Sheppard
We took the UK’s best-loved brand character and made him part of the biggest social phenomenon of the summer – the #IceBucketChallenge. In a matter of hours, we turned around a film that perfectly lands the brand’s cheeky, fun tone of voice. PG tips was the first UK brand to take part in this craze, tapping into the social zeitgeist just as the campaign was gathering momentum within newsfeeds.