• Alex Myers
The challenge at Halloween is getting people talking or writing about it early enough in October so that consumers have time to visit the Morph Costumes website and order a costume. Causing a media frenzy in the days leading up to Halloween is too late for sales. Our strategy therefore centred on developing a PR-led, social media campaign, using engaging and emotive video content to resonate with the core target audience, encouraging them to share it. The video became the ‘story’, driving online, print and broadcast coverage early in October.