Mr Hyde

Mr Hyde is a daily email from the team at ShortList magazine. It launched in October 2012 and has quickly gained more than 40,000 loyal subscribers. London-focused, its men's lifestyle brief includes entertainment, fashion, grooming and going out - whether to drink cocktails and craft beer, or to exhibitions and galleries. It has two regular franchises: Urban Carnivore, a daily restaurant review; and Complex Or Multiplex, a film-focused feature that runs every Friday.