Mulberry - Alexa Forever

Our Alexa Forever campaign celebrates the enduring love affair with Britain's most culturally iconic bag - The Alexa. The creative concept for Alexa Forever brings to life infinite loops in a variety of fun, playful and hypnotic 10s stings to embrace Mulberry's Made to Last ethos and commitment to circular fashion. The campaign lived globally on social, online and digital Out of Home. #AlexaForever #MulberryAlexa