MY - Branding

MY is an organisation offering professional and reliable trade specialists to its clients. The main goals with this project were to make the company appear premium, modern and distinctive. The owner wanted the logo to be 3D with a play on the lettering. I suggested the use of a flat 3D design that could be upscaled and adapted easier. I wanted to do a modern take on trade roles and so reversed "white collar" stereotypes. I achieved this by creating a colour pallette to differentiate the services the company offers. Then contrasted this with a dark grey polo shirt as well as a black van, to make the company unique on the road, directly opposing the “white van man” stereotype. This distinctive van design is achievable as the owner ran a garage and car retailer. For a full breakdown of the designs, visit my portfolio: https://knkn.myportfolio.com/