Native Instruments x Atlas Electronic
I partnered up with Atlas Electronic, a festival in Marrakech that has a big part of their festival dedicated to supporting local talent. We were looking to set up a program to give a positive and pushing impulse to upcoming artists in Morocco within the electronic music and hip-hop scenes. Atlas provided a platform to all sort of creative thinkers and makers and we offered access to resources and professional gear. Through our joint program, Native Instruments elevated the local scene and offered the selected artists a crash course where they can dive into the possibilities of our hardware and software and have the ability to master the techniques to perform for a crowd. This partnership was initiated in collaboration with Kamaal Williams, an artist at the forefront of new wave jazz, who was closely involved with the content ideation.