Nemo is a dating app designed for university students. The brand’s distinct visual style and playfulness is reflected in the simplicity of its user interface design. As Finding Nemo is a well recognised story among university students, the concept of oceans has given way the development of a rich visual language that is fun, inviting and trustworthy. It's distinct brand style has paved the way for a very branded UI system that allows for a wide variety of applications and uses for the interface.